We were going to Vegas! Wednesday, Thursday, & Friday the store would be closed. We had 2 choices: worry about how much money we were losing by not being in the store, or using our trip as a way to get a boost in business. About half an hour before we left for the airport, almost on a whim, I took a piece of typing paper & put a sign on the store's front door. Here's what it said;
My wife Cheryl & I are on a vacuum cleaner buying trip ( & mini vacation ) to Las Vagas, Nevada. The bad news is that the store will be closed Wednesday, Thursday, & Friday. The GOOD news is; If you were thinking of buying a vacuum cleaner within the next year COME BACK SATURDAY! We'll have prices slashed & lots of FREE STUFF for anyone who buys a vacuum from us on SATURDAY. WARNING; When you get here Saturday, the store may be full of people looking for a vacuum cleaner at a great price. PLEASE WAIT YOUR TURN! The longer you have to wait, the better the price. WE ARE ONLY DOING THIS ONCE THIS YEAR. Saturday from 10AM-6PM. Monday, our vacuums go back up to our regular ridiculously high prices. so COME BACK SATURDAY! WE PROMISE IT WILL BE WORTH THE WAIT!
That was the sign. If I had a clue how to do it, I would have put this on our voice mail. After the dust settled on Saturday ( about 7PM) this is what we had sold; 7 top of the line Riccars, 1 Panasonic, 2 Carpet-Pros, & one $99 Eureka.
Cost of promotion? one piece of typing paper. Return?$4,118.65 in vacs & a few packs of bags. Personal best retail day ever. I wonder if I'll do the same thing next year?
My wife Cheryl & I are on a vacuum cleaner buying trip ( & mini vacation ) to Las Vagas, Nevada. The bad news is that the store will be closed Wednesday, Thursday, & Friday. The GOOD news is; If you were thinking of buying a vacuum cleaner within the next year COME BACK SATURDAY! We'll have prices slashed & lots of FREE STUFF for anyone who buys a vacuum from us on SATURDAY. WARNING; When you get here Saturday, the store may be full of people looking for a vacuum cleaner at a great price. PLEASE WAIT YOUR TURN! The longer you have to wait, the better the price. WE ARE ONLY DOING THIS ONCE THIS YEAR. Saturday from 10AM-6PM. Monday, our vacuums go back up to our regular ridiculously high prices. so COME BACK SATURDAY! WE PROMISE IT WILL BE WORTH THE WAIT!
That was the sign. If I had a clue how to do it, I would have put this on our voice mail. After the dust settled on Saturday ( about 7PM) this is what we had sold; 7 top of the line Riccars, 1 Panasonic, 2 Carpet-Pros, & one $99 Eureka.
Cost of promotion? one piece of typing paper. Return?$4,118.65 in vacs & a few packs of bags. Personal best retail day ever. I wonder if I'll do the same thing next year?
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