Hi.  Most people think of "Customer Service" as the actual job of servicing the product sold, or handling complaints. These are important things, but not the most profitable way of seeing your role as being at your Customer's Service.

How can you be of the most service?

Letting your customer know about any changes in the product they bought. That means repeated mailings to let the customer know that there is something new for them at your store.

Send a free gift after purchase. Because your a nice person? Maybe.The reason I do it, is to create "Buzz". Those discussions around the lunch table the next day. "Do you know what this guy did? He gave me a bunch of stuff for free! hen he sent me a free gift. Whataguy!" That sort of thing. You want to be the topic of conversation the next day.You also create this "Buzz" by being very helpful & making the buying experience Pleasant. Complaining to your customer about competition, or your lack of business isn't the way.

If they bring a product in for service, shouldn't they "trade-up"?  Think. If you merely fix the problem the customer has, you don't leave them in any better position than the day before your product broke. Remember the forst time they came in and bought something? They left happy. Let them leave happy again. Selling the customer (who comes in for service) something better, is a Real way to be of service. The best way you can help someone, many times, is to sell them something better. Get it?  There's more in this months Newsletter. If you subscribe, you'll be getting it in a few days......