"Extraordinary New Retail Advertising System and Toolkit Reveals How To Dramatically Increase Your Advertising Results By 200-500%...FAST!, and you get a $120 Gift Free just for saying "Maybe"!"

Have You Ever Ran An Advertisement That Completely Failed? ........

Imagine If Every Ad From Now On Made A Profit !

Fellow Retailer;

Are you tired of running ads that get no results?

Are you tired of getting only stories and excuses from your advertising reps?

Are you tired of customers buying our products on the internet, just to save the sales tax?

Are Big Box stores and predatory competitors stealing your business?

Right now is the greatest time to create wealth in your retail store. You heard me right!

I’m Claude Whitacre; author of The Unfair Advantage Small Business Advertising Manual and creator of the Unfair Advantage Retail Advertising System And Toolkit.  

Consider this...

The world of retail is changing quickly. Every time there is a major change in technology, distribution, or economic shifts, some retailers take advantage of it and create wealth. Those who understand the forces at work will become wealthy, those who don’t will be left behind.

Right now, there is a major change in local retail. Mom & Pop stores are closing after decades of operation. Local stores are being boarded up while Big Box Stores are opening at a record pace. There is only one type of store that seems to be flourishing right beside the retail giants...Franchises. 

The local coffee shop closes, and a Starbucks Franchise opens right across the street. You’ve seen it. The local hardware store closes and a Home Depot opens across town.

There is an 80% chance that a new business will close it’s doors within 5 years. But 95% of Franchises are still thriving after 5 years. What is the critical difference?

After years of wasting money on advertising, I discovered what 99% of retail store owners still don’t know........

The retail businesses that concentrate on "doing the job" of their business will have a rocky road ahead.. Successful stores (like franchises) use tested proven profitable advertising strategies that make them bullet-proof to the competition. 

The difference is Marketing and Advertising

If you think you’re in the Retail business, things are just going to get tougher. You need to be in the "Marketing of your retail store business". There is a world of difference.

Having the best service, nicest staff, firmest handshake, largest inventory, lowest prices, best financing, and cutest uniform means nothing if customers don’t come into your store and give you money. There is no substitute for a stampede of new customers coming through your door! 

My wife Cheryl and I own The Sweeper Store in Wooster Ohio. We sell vacuum cleaners. In a town of 17,000 there are 16 places you an buy a vacuum cleaner. Wal-Mart, K-Mart, Lowe’s, Best Buy, and SEARS are minutes from his store. We’re surrounded by competitors!

Even so......

Our store has averaged an 81% increase in sales every year for the last 6 years.

Our store is small, by choice. We don’t want to have lots of employees. But our little retail store generates a high six figure income for my wife and me. It sure didn’t start out that way! But now we generate an average return of $12 in profit for every $1 spent in advertising. We get those returns by using rarely used advertising strategies that are proven effective. These strategies aren’t complex or hard to implement; but you have to be aware of them to take advantage of them.

I listened to my Ad Reps tell me I just "needed to get my name out there".

My Newspaper rep would tell me "You need to run the ad 13 times to make an impression". Sound familiar? Later I discovered that ....

Your ads can generate a substantial profit from the first insertion. Every ad I’ve run  in the last 2 years has paid me several times its cost; Usually 10 to 15 times its cost.......with one exception (and I’ll tell you about that in a minute).

Are there secrets to advertising your store profitably? Absolutely..

Here’s a part of the secret; Copy Success.

Years ago I decided I wanted to run a retail store selling vacuum cleaners. So I went to several local retailers to ask who I should learn from. They all had different ideas about how to be successful (none of them were successful themselves, but they sure thought they knew how!)

They all agreed on one thing; Don’t go see this one retailer...he’s evil. He makes unfair profits!

"He takes more than his fair share of business" I heard more than once. 

 I had to meet this man!

I went to meet him. He had a small store in the lower middle income area of Barberton Ohio. He was taking in a million dollars a year, in a depressed economy (Barberton is near Akron which had massive unemployment), with plenty of competitors (they swarmed around his store thinking his location was his secret!), I offered to work at his store for six months, at whatever pay he thought was fair. I just wanted to know how to create wealth in a small retail store.

He promised to show me everything he knew, and he did. 

One small part of my current ad was producing all of the profit. So I expanded that part until it became the whole ad. Later I discovered the principles that made the ad so profitable. I found that these rules applied to any advertising; Newspaper, Radio, TV, Direct Mail, and the Yellow Pages. I learned from my Mentor what worked in advertising and what didn’t.

Now I knew why the ads worked!

I was hooked! Now I wanted to know everything! I read books, went to marketing seminars, interviewed retail millionaires, and dug deep looking for the rest of the Secrets....

I took what I learned, adapted it to retail, tested it in my own store, and slowly I realized these strategies formed an Advertising System Specifically For Retailers.  

These Techniques Are So Effective, They Should Require A Weapons Permit!

Why am I willing to share these Insider Advertising Secrets?

  3 reasons;

1) For the Money. Didn’t expect that, did you?

2) All my advertising is very local. Unless you live in Wooster, Ohio and own a vacuum cleaner store, I’m all for your ads generating massive profits.

3) I want you to tell me about your advertising success. I want Raving Fans. I may ask to interview you for my UNFAIR ADVANTAGE RETAIL Newsletter. You’ll be famous! (Sort of). 

So you can put all this Insider Advertising information to work for you - Fast, I’ve dumped everything I know to create successful ads into my System. I call it the Unfair Advantage Retail Advertising System. Because it will give you an unfair advantage over your competition.

This System Will Put Your Advertising On Auto-Pilot! Here’s what you get:

The Unfair Advantage Retail Advertising Manual.

Here’s a peek inside:

• The 6 reasons ads fail (I promise, if you advertise, you’re doing at least 2 of these major response killers!).
• The 8 Myths ad reps tell you, that suck the money right out of your pocket.
• The 7 glaring mistakes in the ad that everyone does, that cripple the ad’s effectiveness.
• The 5 essentials to a profitable ad.

A template for the layout of any successful ad...including my most profitable ad; dissected and every part explained. Use this ad as a map!

Here’s another Secret; 80% of the response you get from the ad is determined by the Headline.

How do we know? We took our best ad and changed just one thing - The Headline. Not a single sale off the ad. How can you keep from making the same mistake? Well....

In the Unfair Advantage Retail Advertising Manual you get the 100 most profitable proven advertising headlines of all time. I even show you the words in the headline that make it work, so you can adapt the headline to your specific offer. Pick one, change a word or two, and you have an instant proven profitable headline. 80% of your ad is already done.

You even get my 81 point checklist that I use when I write a new ad, and it only takes about 10 minutes to go through all the points, practically writing the ad for me.

I also show you the real way to guarantee that your ads generate a profit. I promise you, it’s not a trick, gimmick, or involve being "creative" with the truth.

"O.K., Claude, spill it now or forget it!"

Well....... the best way to guarantee your ads make money, is to pay a lot less for the ad.

I’ll give you (including the actual phone call conversation) how I bought a full page newspaper ad, that everyone else in town was buying for $2,200, for only $675. You’ll learn several ways to buy your ads for pennies on the dollar. You can even pay for your ads out of the profits they generate!

Also in the manual:

A little secret that will boost your headlines effectiveness by 25%.

• The best way to advertise on radio

• Sources of Media Buyers that can buy advertising space for you, at up to 80% savings. They will negotiate the best price, and place the ad for you, if you want.
   

You also get;

The Unfair Advantage Direct Mail Manual 

Inside you’ll get:

• The 3 different methods of Direct Mail Advertising
• The 8 most common Direct Mail mistakes and their solutions.
• How to double your response in a Magazine type Direct Mailer.
• How to get your ad mailed out for as low as 11/2 cents a piece.
• How to track if your ad is paying off
• The tracking form I use, ready to print and use.
• Direct Mail companies list with contact information
• Exhibits of my most profitable ads with costs and results.

The Unfair Advantage Retail Signs Manual

Inside this compact manual you get:

• How to use outdoor signs to generate 25% of your sales. 
• Price tags- The one secret to make your highest priced products the easiest to sell.
• The best type of lighting to create a bright buying atmosphere
• How to use a simple sign to get your customers to pay for your vacations.
• An indoor sign that brings us $25,000 a year

 We saved the best for last......

The Unfair Advantage Retail Yellow Pages Manual

Just a peek... What business get the most from the Yellow Pages

• The 10 reasons Yellow Pages ads fail, and what to do about it.
• What determines your position in the Yellow Pages
• Should you use color?
• Unfair Advantage techniques to force your reader to pay attention to your ad
• The single most important part of any Yellow Pages ad
• How to expand your ad for free
• How to use the internet to promote your local store- for free
• Now that you are making the phone ring, don’t do these 8 mistakes that kill profits
• 6 essentials to profits when answering the phone
• How to handle the Yellow Pages price shopper!

You also get:

• The directory of local internet search engines that will list your business (some with pictures) for free
• And you’ll get plenty of Yellow Pages sample ad (the Good, Bad, and Ugly) with my critiques and commentary.

The strategies taught in the Unfair Advantage Retail Advertising System are the exact methods we use in our retail store. No "theory". Just tested proven advertising methods that work.

Here’s what you get in your Unfair Advantage Retail Advertising System:

Why not invest in yourself? Take control of your retail advertising, and generate phenomenal profits

You want to get your System before you place your next ad. $1,199.95 (plus $15 UPS Shipping) is really a Drop-In-The-Bucket compared to the money you would lose without having this Retail Advertising Know-how. 

How much money have you wasted in the past on advertising that produced nothing except the bill? More than $1,199.95 , I’’ll bet.

The Unfair Advantage Retail Advertising System will give you the powerful cash-generating skills you need to send your profits through the roof!

Is There A Guarantee?

Sure, there is a 12 month unconditional "No Risk" guarantee. So if you haven't made 10 times the cost of your system within the next 12 months return it for a full refund. No questions asked.

I want to make SURE you're successful with these strategies. As long as you're an active Member, you can call, E-Mail, or FAX advertising questions and ads, and I'll help you to the best of my ability. You'll get my 800 number. Even my relatives don't get that!

And Just To Make Sure You Continue To Get The Best Retail Advertising And Marketing Trade Secrets:

I’m also going to give you a Free three months trial Unfair Advantage Retail Gold Membership.

You’ll receive three monthly issues of my Unfair Advantage Retail Newsletter, sent to you by First Class Mail. Twelve pages or more "stuffed to the gills" with strategies, techniques, ad examples and sales results. You also get business building ideas and successful advertising "Make-Overs" to help you continue to generate phenomenal profits in your retail business. You’ll see marketing programs that I’m using in my store and the stores of my Gold Members. We take the best proven ideas and cover them in the Unfair Advantage Retail Newsletter. Subscribers tell me "It’s like a complete Marketing Seminar in every issue!".

You’ll also receive three monthly audio CDs, mailed to your door. These are interviews with successful retailers. I get them to give us their best money making trade secrets. Also included is access to my Unfair Advantage Retail Limited Access Gold Membership Website. You’ll have full access to Newsletter archives, articles, ad examples, ad critiques and much more.

I'll even do the work for you to get you started right

On your Members Only website you get my list of resources; Where I get my voicemail for my Consumer Helpline. Where I get my printing done for half of what you are paying now. My list of media buyers that will buy advertising for you at discounts of 40%-80% OFF what you are paying now. Direct mail advertising companies that will mail ads for you for a few cents each. This information is yours as a Gold Member.

You also have access to over 100 hours of interviews with Millionaires all on the Unfair Advantage Gold Member website. A Free Member benefit. Starting the fourth month your credit card will be charged the preferred Gold Member rate of $39.97 a month. You may cancel your monthly membership at any time.

Salivating yet? ...........How about the Whopper of Bribes?

Included in the Unfair Advantage Retail Advertising System and Toolkit is the first 14 issues of the Unfair Advantage Retail Newsletter.

If you subscribed to my Newsletter from the beginning, you would have paid $550 for the first 14 issues!

this Newsletter collection is included free with all the manuals in one giant binder

Here’s one last complimentary "Bribe". I’ll rush out to you a twenty-ounce capacity ceramic coffee cup that says, "World’s Greatest Marketing Genius", on one side. It’s yours with my compliments.

O.K., Let’s summarize what you’ll be getting;

• The Unfair Advantage Retail Advertising System. ($1,199 value) Which includes these four manuals; 
• 1) The Advertising Manual
• 2) The Direct Mail Manual
• 3) The Signs Manual
• 4) The Yellow Pages Manual

• The Four CD Set of the Advertising System Power Points.  ($599 value)
• The DVD of the "Building the Sale" Retail Selling Seminar. ($59 value)
• A three month trial Unfair Advantage Retail Gold Membership. ($120 value)  Which includes:
• Three monthly issues of my Unfair Advantage Retail Newsletter mailed to you. 
• Three monthly CDs. Interviews with successful retailers mailed to you.
• Two print ad critique certificates
• Access to the Unfair Advantage Retail Gold Membership Limited Access Website containing all archived Interviews, Blogs, Articles, and transcripts you can print out!
• The first 14 issues of the Unfair Advantage Retail Newsletter. ($550 value)

All bound into one huge heavy binder, and Giant CD case.

• Plus! The World’s Greatest Marketing Genius Mug (priceless)

   "Do I promise that you will be instantly successful after you take a look at my information? NO. What I DO promise is that ...if you follow what I teach...that you wont make the same "money sucking" mistakes that most advertisers make...and your ads will have a VASTLY BETTER chance at success."

A $2,527 total value...Yours for only $1,199.95

Order Now! Online Here (Fastest way)

CLICK HERE and get a FAX order form

Or call me at 1-330-345-2111 to place your order 

To Your Success,

PS. Remember, just the collection of Newsletters originally cost $550! Yours Free!

PPS. You take No Risk! Use my advertising strategies for a full year. If not convinced that they have generated an additional $10,000 in profits, return for a full refund. The first 3 issues of the Unfair Advantage Retail Newsletter and CDs (a $120 value) are still yours to keep. What could be fairer than that?

PPPS (OK, I promise this is the last one) If you were ever going to start Supercharging your advertising results......when would be the best time to start? When would be the best time to start making serious profits from your retail advertising? 

Success Comes To Those Who Take Action!

Here’s how to get started right now;

Fax in your order to 330-262-2112. Click here for fax form.

FASTEST WAY; Or Order online by clicking here 

Or call 1-800-345-2111 to order